Optimize your E-commerce Store for Success

As an E-commerce store owner in the Philippines you should maximize the potential of your online shop by making it more visible and viable. You can do this by improving the features of your website and by using SEO techniques to get ahead of the competition.

A shopping cart system is already a great edge for any business because it is geared towards commercial viability not to mention the advantage it provides in managing your e-commerce store efficiently by monitoring sales and inventories. That is why optimizing your online shop increases online visibility and is crucial to convert website traffic to sales thus increasing your ROI.

Whether you are just starting your online shop or you already have one, here are some of the ways on how you can take full advantage of your online shop by optimizing it.

Optimize for people. Businesses and SEO companies sometimes are too busy optimizing for search engines that they forgot that their target users are people. It is important to optimize for search engines but it is also equally important to optimize for people. Get the perfect balance for your website. You can do this by making sure that your target market can easily find what they are looking for when they land on your online shop. Buying and paying on your online shop should be easy.

Get the right domain. If you are just planning to start your online shop, getting the right domain to represent your brand and industry is a must and is an important factor as you further optimize your online business. If your business targets the Philippine market, then having a .com.ph or .ph domain extension would help. If you target an international market then having a .com is also something you should consider, although .com domains are really saturated.

Improve your URL. The URL of your online shop must be optimized to properly represent each link on your website such as product URLs and information URL. This would help visitors to easily navigate and remember links to your online store.

Avoid duplicate contents. Make sure that contents on products and other pages on your online shop are well laid out. Make sure that there are no inappropriate duplicate contents that would affect your websites’ ranking.

Use proper headings. Use proper title tags and write creative descriptions for each page of your website.

Link building. Get other sites link to your website. Make sure that you get quality links that are highly relevant to your website. Avoid link farms that would do more harm than good to your online shop.  You might also want to consider other links in the Philippines if you are operating locally.

Get an SEO specialist to do it. If you see that the task of optimizing your online shop is too daunting and takes you away to managing your business, then get an expert to do it. You may contact us if you need help with optimizing your website.

As search engines continually improve and change their algorithms, your online shop should always be in tip top shape to conform to the factors that affects your online visibility and ranking.  Having a beautiful website is not enough. Your website needs to be found first before it gets noticed.

If you want to know more how to further optimize your e-commerce store, you may contact us at (+632) 372 56 30 or you may leave a message on our website at https://www.e-commerce.ph/contact-e-commerce/