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E-commerce: Does Free Shipping Increase Sales?

Offering free shipping isn’t always a good idea; you should know its advantages and disadvantages before making this decision. It may not always help you to drive sales. In fact, free shipping is a marketing expense! To provide free shipping, always evaluate your product like its size, weight and bulkiness. Heavier products would carry larger shipping charge; so light weight products are advisable in offering free shipping. You should always consider the financial cost before you ship free. Make sure it is a good fit for your business model. Below are the Pros and Cons of free shipping that you may want to consider.